If you want to make the most money that you possibly can with your Google AdWords Select program, then you cannot fail to have wicked-great keywords. That’s all there is to it. This means that your keyword list has to be not only effective, but deep as well. Without depth you are simply paying lots of money out for a few excellent but overused keywords that are not going to bring you the ROI that you need to make big profits with Google AdWords.
So. You need to build everything around your core list of search phrases and keywords. These are what Net visitors are typing in to find the products and services that you offer. Suppose that you have an online store that sells guitars and guitar accessories. Contemplate guitar and gear related phrases and words that people will naturally be typing in if they are searching for these things. “Electric”, “acoustic”, “graphite”, “rosewood”, “cutaway”, “neck”, “fretboard”, “action”, “tuner”, “metronome”, “string action”, “high level of distortion”…on and on. All of these and so many more are what your target market is going to be typing.
So. How to stand out from the herd with the best set of keywords and search phrases? To begin with, make a list of search phrases that best describe your business, not the general business that you are in. If you can, put your list on a spreadsheet such as Excel for better organization. Next, use Overture’s “Search Suggestion Tool” to give you an idea of the usage frequency of each of the keywords and search phrases that you have come up with. You can also use the Search Suggestion tool in order to make your list longer or broader. This tool will give you relevant samples that you did not come up with.
Once you have done all these things, go back to your list and modify the words and phrases to keep them customized to your business. Add in words beside other words to create targeted but unique phraseology. Your Google AdWords ads will be set apart through these means.