Bum Marketing

There are those who are making mad money with Google AdWords. What are their secrets of success? Let’s assay a few of their practices.

To begin with, they know that one of the success secrets is that their ads need to really capture the visitors’ attention and truly set their business apart from the herd. They include keywords in the text of their ads that are designed to drive targeted traffic to their sites. Remember, traffic is bad, but targeted traffic is gold awaiting refinement. Keywords will appear emboldened next to your text when your ad shows as a surfer is searching based on a keyword that is within your ad group. Make yourself stand out with this technique. You want your ads to be at once enticing but simple. Tell of unique promotions, offers, or features that make you one-of-a-kind, and you want to include a powerful call-to-action that has surfers just dying to open their wallets to you. Ask for the sale or at least for the surfer’s participation in something that could lead to the sale, such as “get a free quote”. And, don’t shy away from testing your ads. Write differently worded ads for each of your groups and then see which ones get the best level of response.

Another thing is to not rely just on your great Google AdWords writing. Another secret to success with it is to have great websites. These really determine the level of conversion from prospect into buyer and buyer into repeat customer. So make sure that your websites are of top quality and that the landing page that each ad goes to is of the highest relevance possible, respectfully. Make your site designs attractive-looking, dynamic, easy to navigate, and never cluttered. Always remember the nature of the visitor. People’s eyes naturally go the upper left when first coming to a page (because this is how we read), so put very important information and dynamic images in that area. Make transaction processes simple.