Bum Marketing

With Google AdWords, there are some “secret” things that you can do to maximize your ROI.

One thing that you must do is target the correct audience when you write your ads. You target by making your ads as exclusive as possible, even down to the language that you want members of your target audience to speak. Targeting is where all success starts.

Another step to take is to really make sure that your keyword selection is as refines as possible. A trick to this is placing [brackets] around your keywords.. When you do this, your ad will only come up on sites when the visitor has typed in the precise keyword search phrase that you have placed within those brackets. If it does not appear word for word then your ad does not show up. This way you prevent having to pay a lot of money in commissions for mere browsers to your website. You only want targeted traffic at your site.

When you are doing advertisement testing, test many ads at the same time, thereby performing a “split test”. You are finding out which one of your ads is giving you the greatest clickthrough percentage or number of instances. Once you have it pegged, you replace the other ads that you pitted it against with ones that are more like your best producer.

Once you have several high performance ads running simultaneously, you need to track each one of their ROIs. You have to do this because Google AdWords does not do it for you. It only tracks clickthrough rates for you. You can get a special code to attach to your ads to track the actual purchases made through that ad’s being clicked.

Always include your keywords and search phrases in your title and your ad description. Google highlights these for you as your ad appears on a webpage, helping your ads to be more attractive to your targeted audience.